Vauxhall Motors launches its bold all-new Corsa campaign. The 'A to Z of Corsa', is an affectionate nod and rebellious take on the Brits love affair with the Vauxhall Corsa, which has sold over 1.8 million vehicles in its 22 years on the road.
The 'A to Z of Corsa' accelerates viewers through a whirlwind of alphabetic themed scenes. Illustrating everyday British life and driving scenarios from boxers, cricket and dogs, to quiffs, roundabouts, snogging and tea, the ad follows people through their own personal road trips. The soundtrack, 'There's a beast and we all feed it', by Jake Bugg is used across the campaign and enforces a strong sense of 'Britishness', fun and energy throughout the campaign.
Filmed on location across the UK, the all-new Vauxhall Corsa drives across Liverpool, Manchester, the Peak District, Essex and London with the team showcasing the true grit and glamour of the UK.
This unique new UK campaign will be rolled-out across TV, poster, print, CRM, social and PR. The TV campaign will launch on Thursday 15 January 2015 with a 40 second ad aimed at raising interest, awareness and consideration for the Vauxhall Corsa. A number of primetime spots have been secured including Broadchurch, National TV Awards and Celebrity Big Brother. Cinema activity will commence on Friday 30thJanuary 2015. Working in parallel are a series of 10 second vignettes which highlight specific features of the new Vauxhall Corsa.
Commenting on the inspiration of the new Vauxhall Corsa ad, Chris Hawken, Director of Brand Marketing, said; The 'A to Z of Corsa' heralds a distinct new look for Vauxhall and offers us the chance to create something that celebrates the energy and fun of Corsa in a nostalgic and distinctly British way. It supports our positioning of, 'premium design and engineering affordable to all', and acknowledges the freedom driving brings to all walks of life across the UK."
The campaign was created by newly appointed agency 101. Laurence Green, Founding Partner, 101 said, "Vauxhall is a great British car brand waiting to be reborn, and the Corsa is a great place to start our work: a ball of energy, a small car with a big heart which appeals across a wide demographic. To reflect this, we've devised a video scrapbook, an A-Z of Britain which tells a story of what it is like to drive and live in Britain in 2015. It's a busy, British, young at heart campaign for a busy, British, young at heart brand."
The original Corsa, dubbed 'the new supermodel', was launched in 1993 with an ad featuring Linda Evangelista, Christy Turlington, Naomi Campbell and a teenage Kate Moss. Vauxhall's all-new Corsa raises the benchmark for driveability, comfort and practicality and is priced at £8,995 on-the-road. Brit, Mark Adams', adds his sculptural design treatment and the portfolio includes a state-of-the-art new 1.0-litre ECOTEC engine.
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